Automotive

If it can be driven, we can find the driver

Our largest projects invariably revolve around an engine with wheels: cars, motorcycles, vans, trucks, etc. Our « Red Panel » (posar link) contains thousands of car owners so we can successfully organize all types of automotive-related projects, notably Car Clinics and Fly-Ins, our specialty.

We interview all types of automotive stakeholders, namely:

  • Car drivers
  • Motorcycle drivers
  • Van drivers
  • Truck drivers
  • Bus drivers
  • Bus drivers
  • Tractor drivers
  • Car dealers
  • Truck dealers
  • Motorcycle dealers
  • Fleet managers
  • Mechanics
  • Car rental agents

B2C research recruitment is always done in-house via our consumer panel, whereas B2B recuitment is done via commercial databases, yellow pages and other online sources, or even via in-store visits. 

Our specialty are Car Clinics, where not only we provide recruitment services, but also logistical support, such as venue selection as well as supplier contracting for: 

  • Lightning
  • Panelling
  • Transport
  • Audiovisual
  • Security
  • Cleaning
  • Catering

Another specialty are Fly-In recruitment for respondents participating in Car Clinics outside of our borders (in countries such as France or Germany). Not only we can recruit, but also work with local travel agents to make sure all arrangements can be taken care of until last minute.

Spain being a key market for motorcycles, we conduct motorcycle research on a regular basis, including tracking studies.