Our Quality Assurance

Qualiwork, Qualiteam, Qualiorg, Qualirep

We take our job seriously and are aware that, at the end of the day, our performance will be judged by the reliability of the results we deliver. That is why we follow the standards designed by international market research and quality assurance organizations. Click here to see our quality policy.


  • Esomar

    We joined the European Society for Opinion and Marketing Research in 1997, 5 years after our company was founded

  • EphMRA

    We joined the European Pharmaceutical Market Research Association in 2005, when we created our healthcare research division.


    We have been active member of the Spanish MR Society (Asociación Española de Estudios de Mercado, Marketing y Opinión) since 1993

  • AQR

    We joined the Association for Qualitative Research in 2015 in order to widen our qualitative horizons.

  • ISO 9001

    In 2013 we were certified for the International Standards Organization norm for Quality Management Systems in general to consolidate our internal quality protocols.

  • ISO 20252

    In parallel to the general ISO 9001 certification, we obtained the market-research specific norm, which is divided into 5 sections that cover the end-to-end process of any research project.


We love cherry-picking our interviewers and recruiters, because we know they are crucial to the success of any project we manage. We expect them to have outstanding communication skills so they can adapt to all types of respondents. Once selected, we invest time to train them in order to help them perform to the best of their abilities.


Let’s face it: deadlines and budgets are getting tighter these days, so it is critical to monitor our field team’s performance closer than ever! Our field supervisors have seen pretty much everything there is to see in the years they have been with us, so they already have contingency plans for pretty much any situation so our mission can be accomplished.


Our in-house data gurus are so diligent that they won’t release a data file until it is spotlessly clean. If they could, they would clean their files until they sparkled and clients would need sunglasses to review the data!


Our Personal Data Sheriff is relentless: no excuses, no exceptions, no flexibility. We receive constant reminders from her about how to be good datazens… and what will happen to us if we are not. So far, our record is spotless.